Findings from Our Pilot Program on AI-Powered Email Outreach for Animal Advocacy
Imagine a world where every restaurant, business, school, and government regularly receives highly personalized, impactful outreach from animal advocates—automated and optimized for maximum influence. Our AI-powered system is making this vision a reality, scaling animal advocacy globally faster and more efficiently than ever before.
Fully Automated, Scalable, and Cost-Efficient
Our AI-powered, fully automated outreach system is designed to drive high-impact animal advocacy campaigns with no need for staff or salaries. The system adapts to different audiences, cultures, and industries, learning from each interaction to continuously optimize its performance. This means that every dollar spent goes directly to outreach costs—not overhead—maximizing impact at a fraction of traditional expenses.
Early Success: Restaurants Adding Vegan Options
In a pilot campaign targeting restaurant owners, we encouraged them to introduce more vegan menu items. Each email cost only 6 cents, and after sending 678 emails, we received 45 responses, leading to 6 soft commitments and 2 firm commitments to expand vegan offerings.
The best part? It cost us less than $50 to run the entire campaign.
Proven Impact Per Dollar
We conservatively estimate each restaurant could serve 5,200 vegan meals annually (100 per week). Based on the average plant-based person saving 105 animals per year (Animal Charity Evaluators, 2018), which translates to approximately 0.096 animals saved per meal (assuming 3 meals per day), each restaurant could potentially save:
5,200 meals × 0.096 animals per meal = 499 animals saved annually per restaurant.
With 2 firm commitments, this means:
2 restaurants × 499 animals = 998 animals saved annually.
If all 8 commitments (2 firm, 6 soft) convert, the impact becomes:
8 restaurants × 499 animals = 3,994 animals saved annually.
Cost Efficiency
At a campaign cost of $40.68, this translates to saving ~25 animals per dollar with the current firm commitments, and up to ~98 animals per dollar if all 8 commitments convert.
Even at the most conservative estimate, this intervention is ~35-140 times more effective than Rethink Priorities’ estimate of 0.7 DALYs produced per dollar for a generic chicken campaign (the most cost-effective intervention their model has analyzed), and 2 to 7 times more effective than the upper limit of Animal Charity Evaluators’ estimate of -6 to 14 animals saved per dollar by one of their top recommended charities.
This demonstrates the incredible cost efficiency of the AI-powered outreach system, allowing for a high-impact, scalable approach to animal advocacy.
As our AI system collects more data and refines its strategies, performance will continue to improve. Research shows that scaling data and compute resources together can lead to 10-30% reductions in error, with additional efficiency gains of 33-91% through techniques like data pruning. These studies suggest that doubling our AI’s performance within the first year of operations is a realistic expectation, further enhancing the impact and cost-effectiveness of each campaign.
Expanding Outreach: Politicians and Financial Institutions
Building on this success, we expanded our outreach to politicians and financial institutions, sectors with the power to drive systemic change. Within just 9 days, we secured 9 commitments to take pro-animal actions, including:
An Assemblyman drafting a bill for tax incentives for vegan businesses.
A State Representative supporting plant-based lunches in schools.
A financial institution requesting a detailed report on integrating animal welfare into ESG metrics.
These examples highlight the enormous potential of AI-driven outreach to influence decision-makers across industries, resulting in large-scale changes that benefit animals. Although the exact impact of such systemic shifts is harder to quantify, we believe they could be even more impactful and cost-effective than the already impressive results from our restaurant outreach campaign. By leveraging AI to engage influential sectors, we can drive substantial, lasting improvements for animal welfare on a much larger scale.
Global Expansion: High-Impact Regions and Audiences
Our system’s true potential lies in its ability to scale globally, reaching underrepresented regions where animal advocacy can have a profound impact. We’ve already begun adapting outreach for strategic regions such as China, India, South America, Africa, and the Middle East, targeting industries that can foster significant cultural and ethical shifts toward plant-based lifestyles.
For example, we’re currently in the process of customising our outreach for Chinese audiences, which will involve automating the drafting of outreach messages in Mandarin and using local communications platforms like WeChat and QQ. This localized approach enables us to drive meaningful change in regions where animal advocacy is often overlooked, but can make a meaningful and lasting difference for animals.
How It Works
Our system leverages automation and AI at every stage:
Email Collection: We use advanced web scraping software to gather verified email addresses from high-impact targets.
AI-Driven Personalization: Each email is crafted using AI-powered research tailored to the recipient’s profile, ensuring maximum relevance and resonance.
Performance Monitoring: The system evaluates each email’s performance, analyzing over 1,000 factors to adjust future outreach for even greater success.
Continuous Learning: The AI continually learns from every interaction, improving its effectiveness and uncovering new patterns of persuasion, making each campaign more successful than the last.
No Staff, No Salaries
What sets our system apart is its fully automated nature, meaning no need to spend on staff or salaries. Every dollar you contribute goes directly toward outreach and campaign costs, making it one of the most cost-efficient advocacy tools available. Our system operates at incredibly low costs:
Email Accounts: $30–$75 per Google Cloud account (one-time cost), each capable of sending up to 200 emails daily.
Automation Software: $120/month for up to 25 email accounts.
Email Scraping Software: $120/month for unlimited use.
Email Verification: $8 per 1,000 emails, with a 50%+ validation rate.
AI and Search Costs: $0.01125 per email for AI, $0.0458 per email for search.
Total Monthly Cost: $6,300 for 105,000 emails, or just 6 cents per email.
Why We Need Your Support
With your support, we can scale our outreach even further, targeting more businesses, politicians, schools, and financial institutions globally. Every dollar you contribute funds outreach to high-impact sectors and influential decision-makers, allowing us to continue saving animals at an unprecedented rate.
$100 helps send 1,600 emails, potentially saving 8,000 animal lives.
$500 reaches 8,000 contacts, with the potential to save 40,000 animals.
By partnering with us, you empower us to reach millions, driving systemic change and building a more compassionate world for animals—without the overhead costs that slow down traditional efforts.
Together, we can save lives, transform industries, and create lasting change for animals—one email at a time.
